CCPA – California Consumer Privacy Act
Effective Date: 03/10/2025
Last Updated: 03/10/2025
This Privacy Notice for California Residents supplements the information provided in the BioFit RX Privacy Policy and applies solely to visitors, users, and customers residing in California. This notice is provided in compliance with the California Consumer Privacy Act (CCPA) and other applicable privacy laws.
By using BioFit RX’s website and services, you agree to the data collection, use, and sharing practices described in this notice.
1. Definitions
Website
Refers to BioFit RX and its online platform, accessible at shopbiofiter.
Owner (or “We”)
BioFit RX, its affiliated entities, and authorized representatives responsible for the operation of this website.
User (or “You”)
Refers to any natural person residing in California who interacts with the BioFit RX website or services.
2. Information We Collect
We collect information that identifies, relates to, describes, references, or can be linked to a specific individual (“personal information“). In the past 12 months, BioFit RX has collected the following categories of personal information:
| Category | Examples | Collected |
|---|---|---|
| A. Identifiers | Name, alias, postal address, unique personal identifier, online identifier, IP address, email, account name. | Yes |
| B. Personal Information (as defined by California law) | Name, signature, Social Security number, driver’s license number, passport number, financial information. | Yes |
| C. Protected Classification Characteristics | Age (40+), gender, marital status, medical conditions, disability status. | Yes |
| D. Commercial Information | Purchase history, product preferences, fitness and health-related product interests. | Yes |
| E. Biometric Data | Genetic, physiological, and behavioral data related to fitness, health, and supplement use. | Yes |
| F. Internet Activity | Browsing history, interactions with our website, referring pages. | Yes |
| G. Geolocation Data | General location based on IP address. | Yes |
| H. Sensory Data | Call recordings for customer service purposes. | Yes |
| I. Employment Information | Job application data (if applicable). | Yes |
| J. Education Information | School records or certifications (if applicable). | Yes |
| K. Inferences | Customer behavior patterns, preferences, and interests based on site interactions. | Yes |
What We Don’t Collect
We do not collect:
✔ Publicly available data from government records
✔ De-identified or aggregated consumer data
✔ Information excluded from the CCPA (such as health data governed by HIPAA)
3. How We Collect Personal Information
We collect personal information:
✅ Directly from you – When you sign up, make purchases, subscribe to newsletters, or contact us.
✅ Automatically – When you browse our site (via cookies, tracking pixels, analytics).
✅ From third parties – Such as payment processors or marketing partners.
4. How We Use Your Information
We may use or disclose your personal information for the following purposes:
- To fulfill orders and process payments.
- To provide customer support and respond to inquiries.
- For marketing and promotional efforts, including email campaigns.
- To comply with legal obligations.
- To detect fraud, security threats, and malicious activity.
- To improve our website and tailor user experience.
- For business transactions, such as mergers or acquisitions.
We do not use personal data for purposes unrelated to what we originally collected it for without prior notice.
5. Sharing of Personal Information
We do not sell personal information. However, we may share data for operational purposes with:
- Service providers (e.g., payment processors, shipping providers).
- Marketing and advertising partners (e.g., analytics, social media platforms).
- Legal authorities (if required to comply with the law).
All third parties must comply with our privacy policies and keep your data secure.
6. Your Rights Under the CCPA
California residents have specific rights under the CCPA, including:
Right to Know & Data Portability
✔ Request access to the categories of personal information we collect and how we use it.
✔ Request details on third parties we share data with.
Right to Deletion
Request that we delete your personal information, except where retention is required for:
- Completing transactions
- Fraud prevention and security
- Compliance with legal obligations
Right to Opt-Out of Data Sharing
We do not sell your personal data, but if we ever do, you will have the option to opt-out.
Right to Non-Discrimination
✔ We will not discriminate against you for exercising your privacy rights.
7. How to Exercise Your Rights
You can submit privacy-related requests by:
Emailing us at: Sales@biofitrx.com
Calling us at: 714-312-3328
Verification:
We may need to verify your identity before processing requests. You may also designate an authorized agent to act on your behalf.
8. Data Security & Retention
We implement security measures to protect your data, including encryption, access controls, and fraud prevention tools. We retain personal data only as long as necessary for operational and legal purposes.
9. Updates to This Notice
BioFit RX reserves the right to update this policy at any time. We will notify users of significant changes via:
✔ Website updates
✔ Email notifications (if applicable)
Your continued use of our website after updates indicates acceptance of our revised policies.
10. Contact Information
For privacy-related questions or concerns, contact us at:
📧 Sales@biofitrx.com
📞 714-312-3328
🌎 shopbiofitrx.com